1st April 2019
' Nominations Open '
3rd May 2019
' Nominations Close '
31st July 2019
' Shortlist Announced '
4th October 2019
' Awards Ceremony '

MOD Directorate of Defence Communications

Charlie McBride

Defence Communications: Opening Doors

The Directorate of Defence Communications (DDC) recognised that the aspirational rhetoric of diversity and inclusion strategies means little unless backed up by prompt action, so they resolved to deliver a meaningful initiative. The catalyst was the realisation that DDC’s workforce in London comprises 5% BAME, whereas the overall economically active London population is 37% BAME. This contrast is stark, and while redressing the imbalance will obviously be a long term challenge, the team were determined to act immediately.

Using contacts from within MOD and DWP, the team identified the Movement to Work scheme operated by Jobcentre Plus as a key opportunity. They worked with Jobcentre Plus to identify young BAME jobseekers in the NEET (not in employment, education or training) category, and set up a two week work experience opportunity within DDC which gives the disadvantaged young person a fantastic opportunity to experience the fast moving, dynamic, challenging and fun working environment within DDC. It also enables the young jobseeker to provide real, actionable insight for DDC by personally working on content design and assessing suitable channels through which DDC can tell the story of Defence and the UK Armed Forces to young audiences, with an eye towards towards future recruitment, (military and civilian).

Thus the participants are able to:

  • Learn video editing and Image production skills
  • Produce video and still imagery to support a campaign to attract young BAME people to consider a career in the Armed Forces
  • Learn about the key elements of how a departmental Communications team functions
  • Receive personalised coaching from our professional development team to compete for opportunities in government communications via apprenticeships and internships
  • Receive an instant boost to their CV and add the content they produced to their personal portfolio
  • Realise that work can be fun!